The art of turning a developing situation into a desirable outcome.



The world as it is experienced by a particular organism.


Hi, I'm Mat. Welcome to Strategy Umwelt.

As the world has become increasingly more complex and content continues to grow exponentially to levels of unmanageability, it is harder than ever to distinguish the signals from the noise. I have created this platform to explore the timeless principles, frameworks and mental models that have defined the strategic process for organizations and new ventures, as well as the advertising agencies and consultancies that serve them. 

Secondary to this is the fundamental role of technology in shaping changes to society and organizations, its effects on these principles and how they are evolving. 

Many of these essays build upon multiple ideas or concepts that distill information down into simple frameworks or narratives. Often this is a recombination of several core principles. I have endeavored to provide attribution to the original thinkers or creators as much as possible. 

All interpretations are my own, and do not necessarily represent the opinions of organizations I have worked with, past or present.

If you would like to discuss any topics or just want to say hi, feel free to drop me a note on the Contact page, or connect with me on Twitter. Alternatively, sign up to my newsletter to get updates on new essays and additional content when they become available.

"As to methods, there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble."
Ralph Waldo Emerson