A framework designed to get to a new product hypothesis faster and with greater accuracy by leveraging market weaknesses, internal strengths, and adjacent possibilities.
"As to methods, there may be a million and then some, but principles are few. The man who grasps principles can successfully select his own methods. The man who tries methods, ignoring principles, is sure to have trouble."
Ralph Waldo Emerson
All in Creativity
A framework designed to get to a new product hypothesis faster and with greater accuracy by leveraging market weaknesses, internal strengths, and adjacent possibilities.
Create more powerful brainstorms by using the 'How Might We' methodology, a simple language tweak that unlocks creativity.